Hi there! I’m Daniel Victor, product design leader with over two decades of experience in the field of experience design. Currently, I’m a Principal UX Designer at Amazon, leading the design of AI experiences for Alexa.

Welcome to my portfolio and design showcase!

Please contact me to learn more about my work or discuss UX topics.

My Recent Projects

Alexa Profiles

Personalization is paramount for Alexa’s adoption in customer’s household. I lead several projects dedicated to personalizing Alexa, encompassing the development of an Alexa profile page, the acquisition of customer interests, and the recognition of individuals through voice and visual identification. 

Impact

  • Redesign of profile pages has significantly increased profile creation due to the simplified information architecture and gamification of features.

  • Revamp of profiles and preference management across device profiles, including mobile and multimodal devices.

  • Conceived the conversational learning experience for Alexa. 

Discover Alexa

Redesign of Alexa app skill store experience to improve discoverability of Alexa’s features includes things to try, skills, games and more.

Impact

  • New design increased engagement and enablement of Alexa skills.

  • The UX framework facilitated developers in showcasing skills through animations and videos, enabling customers to comprehend their capabilities.

  • A high-fidelity vision was demonstrated through artifacts such as animated prototypes and showreels, aiding leadership in visualizing the experience.

  • Proposed incremental releases to achieve the north star vision.

Related Product Experience

Related products is a key feature in the shopping experience that allows customers to browse, discover product variations (e.g. Size, color, capacity, installation options, etc.) to make a purchasing decision.

Impact

  • Designed and systematized a UX framework that can scale for product variations (Size, color, etc.) and add-ons (Installation services, protection plans, etc).

  • Lead collaboration and alignment between 12+ partner teams.

  • Project resulted in significant purchase and engagement metrics.

  • Enabled multiple teams to leverage and onboard to the framework instead of each team building the one off solutions.

“Design plays a pivotal role in the product development process, and I feel grateful and blessed to work with so many talented individuals who are passionate about solving various customer problems. Each project is a story, and this website is just a gist of those tremendous opportunities.”

Daniel Victor

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